"Philly was one of the first American cities to use a grid system for its street plan," Adam says, sketching without intention. "Grids are the most efficient way to get around, but sometimes you need a well-placed diagonal to get where you need to go."
For Adam Trageser, the process is precise. Every thing has its place, every action taken in its order. The goal is to maximize efficiency and effectiveness. In Adam’s mind, logic and reason reign supreme, and all things should align with the omnipresent grid.
Adam's catchphrase? "There are RULES."
This mindset, this analytical approach to every project, allows him to crank out a functional, aesthetic website bound with a solid concept at its foundation. But the creative process often requires flexibility, adaptability, and spontaneity.
FLOODZONE gives Adam the chance to flex his artistry, to break away from the stiff framework of his natural thought process. This site is the fertile soil in which his ideas can grow organically.
"Through FLOODZONE, I can prove to myself that something creative can still be functional and useful," Adam says. "Even though it's not as technical as our daily client work, it's still a job well done. We didn't cut any corners."
by Adam Trageser